Social Content Creator

Social Content Creator

£28,000 + company car | Hybrid / Regional

Locations: West Midlands | East Midlands | London & surrounding areas

Are you the person who spots a TikTok trend before everyone else? Do you know how to turn a great car, an interesting story or even an everyday moment into content people actually want to watch?

At Vertu, we're looking for three Social Content Creators across the UK (one based in the West Midlands, one based in the East Midlands and one based in London & surrounding areas) to join our Social Media team and help grow our presence across TikTok, Instagram and other social channels.

This is a hands-on creative role. You'll be out and about across our dealerships finding stories and opportunities, filming and editing content, working with colleagues on camera and bringing our automotive brands to life on social. You'll own a portfolio of regional social pages and take content from the initial idea right through to publishing and performance analysis.

What you'll be doing

You'll have plenty of freedom to be creative, while working as part of our wider Social Media and Marketing teams. You'll:

• Create engaging, mobile-first content for TikTok, Instagram, Reels and other social channels.
• Own and grow an allocated portfolio of regional franchise social pages.
• Plan, storyboard, film, edit and publish content from across our dealership network.
• Bring new cars, product launches, dealership stories, events and campaigns to life through creative social content.
• Keep your finger on the pulse of social trends, sounds and formats and react quickly when there's an opportunity for Vertu to join the conversation.
• Get out into our dealerships and proactively find the people, vehicles and stories that could become great content.
• Write engaging captions and social copy that match our tone of voice.
• Use insights and analytics to understand what's performing, what's not and what we should do more of.
• Help colleagues feel comfortable and confident appearing on camera, giving direction where needed.
• Work closely with fellow Social Content Creators and colleagues across Social, PR, Content, Events, Partnerships, YouTube and our in-house Studio teams.
• Support key brand campaigns, vehicle launches, partnerships and events.
• Ensure everything you publish is accurate, on-brand and compliant with our social media policies and manufacturer requirements.

Requirements

First and foremost, we're looking for a creative content creator who understands social.

You'll ideally have:

• Experience creating engaging, mobile-first social video content as part of successful social activity. We'll ask you to share examples or a portfolio of your work.
• A strong understanding of TikTok and Instagram, including current trends, content formats and trending sounds.
• Confidence filming and editing content, both within social platforms and using tools such as CapCut, Adobe or Movavi.
• An understanding of social analytics and the ability to look beyond followers and reach to understand why content is performing.
• A strong eye for visual storytelling and the creativity to produce content that stands out.
• Excellent organisation skills and the ability to juggle multiple shoots, ideas and priorities while reacting quickly to trends.
• Strong written communication skills and the ability to create engaging captions and social copy.
• Confidence working with different people and providing direction to colleagues appearing in content.
• The confidence to appear on camera yourself when needed.
• Ideally, a genuine interest in cars, automotive brands and automotive social content.

Most importantly, you'll bring ideas, energy and curiosity. We want someone who is willing to try things, learn from the results and constantly look for new ways to make our social content better.

A role that gets you out and about

This isn't a role where you'll spend every day behind a desk.

You'll regularly travel across your allocated region, visiting Vertu dealerships to capture content and find opportunities. There will also be occasional evening and weekend activity around launches, events and partnerships.

You'll therefore need a full UK driving licence and you'll receive a company car to support the travel required by the role.

We're one of the UK's largest automotive retail groups, representing some of the country's best-known automotive manufacturers.

Our mission is simple: "To deliver an outstanding customer motoring experience through honesty and trust."

Our values of Passion, Respect, Professionalism, Integrity, Recognition, Opportunity and Commitment guide how we work, but we're also looking for those qualities that are harder to teach: Drive, Attitude, Character, Talent and Energy.

If you're a natural content creator who understands what makes people stop scrolling and you're excited by the opportunity to turn cars, people and dealership stories into brilliant social content, we'd love to hear from you.