Sales Manager

Job Summary

Pay: £60,000 OTE per year

Following the tremendous success of our Cannock-based OMODA and JAECOO dealership, to manage the ever-growing demands of the public for these two incredibly popular brands, we are opening a brand-new showroom to be based on Stafford Street in Wolverhampton.

Due to this exciting new dealership launch, we are now looking to recruit an experienced and ambitious Sales Manager to lead the OMODA & JAECOO sales team.

This is an exciting opportunity to become a part of one of the world’s fastest growing automotive brands and help us continue introducing the public to OMODA and JAECOO’s array of innovative vehicles.

The Role

As General Sales Manager, you will play a key role in further developing the OMODA and JAECOO brands within the Wolverhampton market.

You will be responsible for leading the dealership sales operation, driving performance, building a high-performing team and delivering an exceptional customer experience from day one.

This is a hands-on leadership role suited to an energetic, modern and forward-thinking automotive professional who thrives in a fast-paced, entrepreneurial environment.

The successful candidate must be capable of managing a busy and fast-moving sales environment where attention to detail, strong leadership and consistent customer engagement are critical to success. You will oversee the complete sales operation, ensuring the dealership performs at the highest standards across every area of the customer journey.

You will be expected to lead, inspire and develop a motivated sales team, creating a positive and high-performance culture focused on results, professionalism and customer satisfaction. Daily management of the team will include performance coaching, target management, stock control, enquiry management, finance performance and maintaining excellent operational standards throughout the dealership.

A key part of the role will involve managing and improving every stage of the customer journey, from initial online enquiry and showroom welcome through to vehicle handover and long-term customer retention. The ideal candidate will understand the importance of creating a seamless, premium and modern customer experience that reflects the innovation and high-specification nature of both the OMODA & JAECOO brands.

You will need to ensure:

Fast and effective lead management

Outstanding showroom presentation and customer engagement

Professional handling of digital and walk-in enquiries

High conversion rates across all sales channels

Excellent communication throughout the buying process

Strong aftersales introduction and customer retention strategies

Consistent delivery of exceptional customer satisfaction scores

We are looking for an individual who can embrace the excitement of opening this brand-new showroom and dealing with the fast-paced environment of these ever-growing manufacturers while maintaining excellent attention to detail and professionalism in a busy dealership environment.

This role requires someone who can combine strong operational management with energy, creativity and adaptability. We are looking for a leader who can build momentum, drive performance and help continue OMODA & JAECOO’s upwards trajectory within the region.

Importantly, we are also looking for a candidate who fully embraces the power of social media and digital engagement. Social media is now a major part of how the Chery Automotive brands communicate with customers, build brand awareness and generate audience engagement.

The successful candidate will be expected to:

Be comfortable appearing in and supporting social media content

Help drive the dealership’s digital presence and online personality

Work alongside our marketing and content teams to create engaging vehicle and dealership content

Understand modern customer buying behaviour and digital lead generation

Champion innovative and creative ways to promote the OMODA & JAECOO brands locally

This is a fantastic opportunity for a commercially driven leader who understands that today’s automotive customer journey extends far beyond the showroom.

Responsibilities

Lead, motivate and develop the dealership sales team

Drive new and used vehicle sales performance

Deliver outstanding customer satisfaction and retention

Manage sales processes, KPI performance and profitability

Recruit, coach and mentor sales executives

Work closely with senior management on launch strategy and growth plans

Support and participate in social media and digital marketing activity

Ensure compliance with FCA and manufacturer standards

About You

Proven experience as a General Sales Manager or Senior Sales Manager within the motor industry

Strong leadership and team-building abilities

Track record of delivering high sales performance and profitability

Passion for customer service, brand development and modern digital marketing

Confident communicator both in person and online

Comfortable embracing social media platforms including video-led content

Excellent communication and organisational skills

Experience with emerging or challenger automotive brands would be advantageous

Ambitious, driven and commercially focused

Benefits

The opportunity to be part of one of the UK’s fastest growing manufacturers

A key leadership role within an expanding and forward-thinking dealer group

Competitive salary and performance-related bonus structure

Company car

Career progression opportunities within Brindley Group

Ongoing manufacturer and leadership training

The chance to help shape the future of an exciting new automotive brand

Working Hours

5-day working week on a rota basis

Monday to Saturday (inclusive)

Sundays: Closed (dealership does not open)

Standard retail dealership hours apply

If you are ambitious, customer-focused and excited by the opportunity to be part of a brand taking the country by storm, we would love to hear from you.

Join the Brindley Group today!

Apply Online