Job Title: Marketing Specialist
Company: Aston Autopark, Melton Mowbray
Aston Autopark are a dynamic, multi franchise automotive family ran business, specialising in new and used vehicles, with flexible finance solutions and all makes servicing.
We are looking for a versatile, data- driven Marketing Specialist to take full ownership of our brands presence locally, regionally and digitally.
Overview:
The Marketing Specialist is responsible for planning, delivering and evaluating marketing activities that promote Aston Autopark.
Marketing campaigns will be delivered across all digital and traditional marketing channel, in order to:
- increase vehicle sales
- generate aftersales enquiries
- enhance the company’s reputation
The role requires creativity, strong organisational skills and the ability to analyse marketing performance to maximise return on investment.
Responsibilities
Digital Marketing
- Manage and update the company website
- Optimise website content for search engines (SEO)
- Manage paid advertising campaigns including Google Ads and social media advertising
- Monitor website traffic and user behaviour using analytics tools
- Ensure all vehicle promotions are current and accurate
Social Media
- Create engaging content for Facebook, Instagram, LinkedIn, TikTok and other relevant platforms
- Develop monthly content calendars
- Respond to online enquiries where appropriate
- Grow audience engagement and brand awareness
- Produce photography and short-form video content
Advertising & Campaigns
- Plan and coordinate seasonal campaigns
- Promote New Vehicles, Used Vehicles, Aftersales, MOTs, Servicing, Parts & Motability
Finance Offers
- Work with manufacturer marketing programmes
- Measure campaign effectiveness and adjust accordingly
Customer Experience
- Support customer retention campaigns
- Promote customer reviews and online reputation
- Assist with NPS and customer satisfaction initiatives
- Produce customer email campaigns and newsletters
- Support showroom events and product launches
Brand Management
- Ensure all marketing complies with manufacturer brand standards
- Maintain a consistent company image
- Produce brochures, posters, signage and promotional material
Reporting – produce regular reports covering:
- Website performance
- Lead generation
- Social media engagement
- Advertising ROI
- Campaign effectiveness
- Email marketing performance
- Budget expenditure
Supplier Management
- Liaise with external marketing agencies.
- Manage relationships with printers, photographers and media suppliers
- Obtain quotations and monitor marketing budgets
General Duties
- Support all departments with marketing requirements
- Attend meetings and contribute ideas
- Ensure compliance with GDPR and advertising regulations
Key Performance Indicators (KPIs)
- Increased vehicle enquiries
- Increased website traffic
- Growth in social media engagement
- Improved online review scores
- Increased aftersales bookings
- Campaign ROI
- Lead conversion support
- Brand consistency
- Marketing completed within agreed budgets
- Delivery of agreed monthly marketing plans
About You
Essential
- Previous experience in a marketing role
- Excellent written and verbal communication skills
- Strong organisational skills
- Creative thinker with attention to detail
- Experience with social media management
- Knowledge of digital marketing
- Experience using Microsoft Office
- Ability to analyse marketing data
- Ability to manage multiple projects simultaneously
- Full UK driving licence
Desirable
- Marketing qualification
- Experience within the motor industry
- Knowledge of Google Analytics
- Experience using Adobe Creative Suite or similar
- Experience with CRM and email marketing platforms
- Photography and video editing skills
- SEO and PPC experience
The successful candidate will demonstrate:
- Creativity
- Initiative
- Professionalism
- Excellent communication skills
- Commercial awareness
- Customer focus
- Teamwork
- Reliability
- Flexibility
- A positive attitude
- Strong attention to detail
CALEX UK are screening candidates for this role, on behalf of Stellantis and Aston Autopark
Stellantis are a leading global automotive manufacturer made up of 14 iconic automotive brands including Peugeot, Citroen, Vauxhall, Fiat, Jeep, Alfa Romeo, Abarth and DS.
Stellantis UK has a national network of 795 franchised car dealerships.
CALEX UK ARE COMMITTED TO HELP PROGRESS YOUR CAREER, SKILLS & DEVELOPMENT – AND YOUR EARNINGS TOO! Apply today and let’s talk.