Head of Business - Hendon

Head of Business

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Location : Hendon

Job Ref: HOB0926

Employment : Full-Time Permanent

Closing Date : 31 October 2026 06:00 pm

Company Overview

Join Brayleys Cars – Driving Excellence in Automotive Retail

Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.

This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.

While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.

For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.

Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.

At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.

Job Description

The Role

Brayleys Cars Limited, a rapidly growing and ambitious business in the automotive industry, is seeking an experienced Head of Business to lead and develop our already successful teams at Honda, Hendon. You will play a key role in driving the dealership's entire operation in a dynamic, customer-centric environment.

Reporting to the Franchise Director, this role offers an opportunity to be part of Honda's success – already one of the leading retail brands in the UK, with an enviable alternative fuel offering. The role comes with a competitive salary, company car, training opportunities and company benefits.

What does a typical day involve?

• Overall responsibility for profitability and performance of the dealership
• Reviewing daily sales, finance, and aftersales performance against targets
• Managing and coaching Sales Managers, Service Managers, and department heads
• Monitoring and controlling the dealership P&L, budgets, and overheads
• Ensuring compliance with manufacturer standards and regulatory requirements
• Attending meetings with manufacturer representatives and senior group management
• Driving performance through sales strategy, stock management, and pipeline reviews
• Resolving escalated customer complaints and high-level operational issues
• Reviewing key KPIs and implementing action plans to improve performance
• Leading recruitment, team development, and succession planning across departments
• Ensuring strong focus on customer satisfaction and retention
• Identifying opportunities to improve efficiency, revenue growth, and margin

Required Skills and Experience

To be successful in this role, you will certainly need to have previous experience in the motor industry, but what other skills and experience would be good? Whilst brand experience is preferred, it isn’t essential. In addition to your experience, you will demonstrate the following:

• Proven experience in a senior dealership leadership role with responsibility for overall business performance
• Strong commercial awareness with experience managing P&L, budgets, and driving profitability
• Ability to lead, coach, and develop high-performing teams while maintaining strong manufacturer and compliance standards

If this sounds like you, please submit your application today to be considered for this exciting opportunity

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