General Sales Manager

General Sales Manager – Commercial Vehicles, Camper Vans & Geely

Bristol | Bristol Commercial Vehicles | Mon Motors Group

Lead the next chapter in Commercial & Electric Vehicle Sales

Bristol Commercial Vehicles, part of the established and award-winning Mon Motors Group, is looking for an experienced General Sales Manager to lead our sales operation across:

• V olkswagen Commercial Vehicles
• V olkswagen Camper Vans
• Geely passenger cars

This is first and foremost a Commercial Vehicle leadership role. We are looking for an experienced automotive Sales Manager or GSM with a strong track record in Commercial Vehicle sales, team leadership and delivering volume and profit targets.

Alongside our established Commercial Vehicle and Camper Van business, you will also lead the exciting development of Geely and its electric vehicle range. EV experience is highly desirable, while Geely or another emerging EV brand experience would be a strong advantage.

You will take overall responsibility for the performance, development and day-to-day leadership of the sales operation.

Key responsibilities include

• Lead, motivate and develop the sales team to achieve volume, profit and customer satisfaction targets.
• Drive Commercial Vehicle, Camper Van and Geely sales performance.
• Develop effective sales strategies to maximise sales, profitability and market share.
• Manage pricing, margins, stock and used vehicle performance.
• Develop strong relationships with retail, business and fleet customers.
• Monitor KPIs, conversion rates, forecasting and departmental performance.
• Work closely with manufacturer and internal stakeholders to maximise opportunities.
• Ensure compliance with FCA, consumer credit, UK legislation and manufacturer standards.
• Recruit, coach and develop the team, creating a high-performance culture built around trust, relationships and accountability.

Essential

• Proven Sales Manager, GSM or senior sales leadership experience within Commercial Vehicles.
• Strong understanding of business, fleet and commercial customers.
• Proven track record of delivering sales volume, profit and customer satisfaction targets.
• Experience leading, coaching and developing a successful sales team.
• Strong commercial understanding of stock, pricing, margins and profitability.
• Good knowledge of FCA and consumer credit regulations.
• Excellent communication, negotiation and relationship-building skills.

Desirable

• Experience or strong knowledge of the EV market.
• Experience with Geely or another emerging EV brand.
• Experience across both retail and business/fleet sales.

Benefits with the role

• Contributory Pension Scheme
• Generous holiday allowance
• An extra holiday day to celebrate your birthday
• Life assurance scheme
• Employee Assistance Programme (EAP)
• Manufacturer-led training and career development
• Car benefit scheme
• Servicing, Parts & Accessory discounts

Working at Geely Bristol

As one of the first Geely retailers in the UK, Geely Bristol represents an exciting new chapter for both the brand and Mon Motors.

Conveniently located near Junction 17 of the M5 motorway, the showroom is easily accessible from Bristol, South Gloucestershire, and the surrounding areas. As a growing brand entering the UK market, Geely is bringing fresh ideas, advanced technology, and a new perspective to the automotive industry.

Joining Geely Bristol means more than just working for a new manufacturer; it's an opportunity to help shape the customer experience, contribute to the success of a growing business, and develop your career alongside an ambitious brand. Whether you're supporting customers directly or working behind the scenes, you'll be part of a team helping to build something exciting for the future.

The Sales team

Working in Sales at Mon Motors means guiding customers through one of the most important purchases they make. From understanding their needs and presenting suitable vehicles to arranging test drives and explaining finance options, you help deliver a clear, professional, and enjoyable buying experience.

You will be part of a motivated team that values product knowledge, accuracy, and strong communication skills. Whether you are managing enquiries, preparing handovers, or coordinating with our finance and aftersales departments, your role ensures a smooth and transparent process for every customer. With continuous manufacturer training, modern sales tools, and structured support, you will have the resources to develop your expertise and build a successful, customer-focused career.

Our values