General Sales Manager

General Sales Manager – Seat/Cupra, Solihull

At Johnsons Cars, we don’t just sell vehicles we create exceptional customer experiences. As one of the UK’s leading independent automotive retail groups, with over 50 award-winning dealerships nationwide, we represent 15 globally recognised brands including Volkswagen, Ford, Hyundai, Skoda, Mazda, and Honda.

Join us at an exciting time of growth as we prepare to open our brand-new SEAT & CUPRA dealership. This is a fantastic opportunity to be part of the team from the very beginning and play a key role in shaping the success of our new dealership.

We’re looking for an experienced Car Sales Manager to join our Seat/ Cupra dealership in Solihull.

Why Join Johnsons Cars?

• Up to £37,000 basic salary + £18,000 bonus
• Company Car
• 31 days holiday , rising to 33 with service
• Birthday off - an extra paid day to celebrate
• Company pension scheme
• Staff discounts on vehicles, servicing, parts & labour
• Retail & lifestyle discounts via our benefits platform
• Dentist on Demand access
• Optional healthcare cash plans
• Industry-leading training + clear career progression opportunities

What You’ll Be Doing

• To promote and nurture a customer care culture, delivering care levels consistent with the expectations of the manufacturer and Johnsons Cars Ltd.
• Utilise monthly management accounts to monitor and control profitability of the Sales Department and to take any appropriate action to maximise future opportunities.
• Developing sales and marketing plans and budgets to achieve agreed financial, marketing and sales benchmarks.
• Organising, directing and controlling the activities of sales staff to work to pre-arranged plans and budgets.
• Ensuring optimum use of all material and resources available.
• Provide coaching and training to sales people to improve their job performance, with particular emphasis on: customer satisfaction, prospecting and customer follow up, sales process, time management and product knowledge.

What We’re Looking For

• Sales staff management experience within an automotive retail environment
• Previous experience working in automotive sales for a dealership
• Experience working with similar-profile brands
• Strong leadership, communication, and organisational skills
• Motor trade experience

Why Johnsons Cars?

You’ll join a supportive, high-performing team where your leadership is valued, and your contribution drives real business results. With our internal training academy and partnerships with top Automotive Management trainers, you’ll have the tools to grow your career and reach your full potential.

Apply now and take the next step in your automotive career with Johnsons Cars.