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About the job General Manager
General Manager
We are seeking an experienced and commercially driven General Manager to lead our multi‑franchise car and commercial dealership in Barnstaple . This is a senior leadership role with full accountability for site performance, including vehicle sales, aftersales operations, customer experience and financial delivery.
You will play a pivotal role in driving profitability, increasing market share, and embedding a high‑performance culture across the dealership, ensuring the business consistently delivers exceptional results and customer satisfaction.
Why Vospers?
We are more than just a car dealership. We are a proud, family run business with a long-standing reputation across the South West. Our people are at the heart of everything we do, and that is reflected in the loyalty of our team. Over 100 colleagues have been with us for between 10 and 40 years. This longevity speaks volumes about the supportive environment we have created and our ongoing commitment to developing and valuing every member of our team.
Vospers Benefits
30 days annual leave (including bank holidays) increasing with length of service + a paid day off for your birthday!
Full range of motoring discounts on MOTs, servicing, sales and parts
Access to an online platform with discounts across multiple retailers
Paid sickness scheme
Full range of employee assistance programmes and support services
Cycle to Work scheme
Professional development via our Motorv8 and Vospers 5 training schemes
Manufacturer-specific training
Generous staff and customer referral schemes
Responsibilities
Leadership and performance
Provide overall leadership across Sales, Used Vehicles, Parts and Service
Deliver budgeted performance, profitability, and manufacturer targets
Oversee a high-volume Used Car operation (130+ vehicles), ensuring effective stock control, pricing and stock turn
Lead and support the Vauxhall Sales Department
Drive Aftersales efficiency and profitability, including WIP, parts and lead times
Monitor competitor activity and market trends to maintain competitive advantage
Customer Experience & Brand
Take ownership of customer satisfaction performance across Sales and Aftersales
Ensure an excellent online and digital reputation
Resolve customer concerns promptly and effectively
Represent the business within the local community, enhancing brand reputation and visibility
Financial & Commercial Management
Full P&L accountability for the site
Lead budgeting, forecasting and cost control
Conduct monthly financial reviews with departmental leaders
Manage debtor performance and working capital
Contribute to key financial and operational meetings across the business
People Leadership
Provide visible, supportive, and professional senior leadership
Lead, develop, and performance-manage Departmental Managers
Oversee recruitment, onboarding and ongoing training
Foster a high-performance, inclusive culture
Ensure compliance with all HR policies and payroll processes
Compliance & Governance
Ensure adherence to company policies, manufacturer standards and FCA regulations
Maintain strong Health & Safety performance across the site
Actively participate in governance and compliance meetings
Strategic Contribution
Contribute to overall business strategy and growth plans
Identify opportunities to improve performance and drive growth
Work collaboratively with marketing to engage local customers
Essential Experience
Proven experience in a senior dealership leadership role (e.g. General Manager, Head of Business, Dealer Principal)
Strong operational knowledge across Sales and Aftersales
Demonstrable experience with P&L responsibility and financial management
Solid understanding of FCA compliance and motor industry regulations
Skills & Attributes
Highly commercially astute with strong financial acumen
Excellent leadership and people development skills
Strong communication and strategic thinking ability
Customer-focused with a passion for delivering service excellence
Confident working with data to support decision-making
Full clean driving licence
Benefits
A senior leadership role with real impact and autonomy
Opportunity to lead a high-performing, multi-franchise operation
Supportive senior leadership and collaborative environment
Working Environment
Primarily site-based with daily operational involvement
Regular travel between sites and attendance at external meetings required
Salary
Competitive salary and benefits package (dependent on experience)
We ask all our colleagues to demonstrate our core values: care, accountability, performance, respect and integrity.
Vospers is a Disability Confident Committed and Youth Friendly Employer.
No terminology in this advert is intended to be deemed discriminatory. We are happy to accept applications from all suitably qualified persons regardless of their age, gender, race, religion, disability, sexual orientation or marital status.
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