Digital Marketing Manager
We are looking for an experienced and commercially minded Digital Marketing Manager to lead and optimise our digital marketing activity across the Sytner Group.
This is a key role within the Group Marketing team, responsible for overseeing digital performance, guiding investment across all brands and dealerships, and ensuring our digital channels deliver measurable business results.
The successful candidate will combine a deep understanding of digital marketing with strong commercial awareness, helping to maximise returns from our media spend while identifying new opportunities to drive enquiries, leads and sales.
Responsibilities
- Oversee digital marketing strategy across the Sytner Group.
- Manage and optimise investment across Paid Search, Paid Social and other digital channels.
- Monitor, analyse and report on digital performance, ensuring spend is aligned to business objectives and delivers strong ROI.
- Work closely with our agency partners to develop, implement and continually refine digital strategies.
- Provide guidance and governance on digital budgets, ensuring effective allocation of spend across brands and campaigns.
- Leverage platforms such as Google Analytics, Meta Business Manager and other digital reporting tools to drive data-led decisions.
- Identify emerging trends, technologies and platform developments, translating them into opportunities for the business.
- Collaborate with internal stakeholders to ensure digital activity supports wider marketing and commercial goals.
- Develop performance reporting and insights that inform strategic decision making across the Group.
About You
You will be an experienced digital marketing professional with a strong track record of managing performance-led digital campaigns and budgets.
You'll have:
- Significant experience in Paid Search and Paid Social marketing.
- Strong working knowledge of Google Analytics, Meta, Google Ads and digital attribution.
- A commercial mindset with the ability to balance brand objectives and business performance.
- Experience managing agency relationships and holding partners accountable for delivery and results.
- Excellent analytical and reporting skills, with the ability to turn data into actionable insights.
- A proactive approach to staying ahead of industry developments, platform updates and emerging digital trends.
- Strong stakeholder management and communication skills.
- The ability to work effectively across multiple brands and priorities within a fast-paced environment.
Sytner Group are delighted to provide an industry-leading benefits package.
- Enhanced Holiday Entitlement – 33 days inc. bank holidays
- Industry-leading Maternity, Paternity and Adoption Pay
- Career Development
- Recognition of Long Service every 5 years
- Discounted Car Schemes
- High Street Discounts
- Discounted Gym memberships
- Cycle to work scheme
- One day a year paid voluntary / community work